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Dior's latest pop-up store design in SoHo, New York, stacking wooden boxes to increase visualization



Christian Dior (English: Christian Dior), referred to as Dior (Dior), is a famous French fashion consumer brand. It is also a global high-end fashion brand holding company: LVMH Moët Hennessy-Louis Vuitton, a subsidiary of LVMH Group (Moët Hennessy-Louis Vuitton, LVMH Group), is a French wine and high-priced luxury goods manufacturing group. The Dior company was founded by French fashion designer Christian Dior (January 21, 1905-October 24, 1957) and was headquartered in Paris. Mainly engaged in high-end consumer goods such as women's clothing, men's clothing, jewelry, perfume, cosmetics, and children's clothing. Its menswear brand is nowindependent as Dior Menswear.



The compact retail space is located next to the Dior flagship store on Green Street. It clearly has a matching interior design. Its walls and windows are decorated with stacked and hanging wooden boxes of different sizes. All wooden boxes appear to be randomly placed .


Different decorative walls and windows, all seemingly random locations, from the above each kind of full bag line, other items or capital letters. A wooden counter embedded in a large touch screen occupies the center position, visualizing merchandise and allowing shoppers to customize their loot selection.


The Dior pop-up store is part of a series of similar temporary retail stores that opened in major shopping destinations in Europe, Asia and North America to promote this specific segment of the French luxury brand.