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Dior's latest pop-up store design in SoHo, New York, stacking wooden boxes to increase visualization

2021/06/11



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Christian Dior (English: Christian Dior), referred to as Dior (Dior), is a famous French fashion consumer brand. It is also a global high-end fashion brand holding company: LVMH Moët Hennessy-Louis Vuitton, a subsidiary of LVMH Group (Moët Hennessy-Louis Vuitton, LVMH Group), is a French wine and high-priced luxury goods manufacturing group. The Dior company was founded by French fashion designer Christian Dior (January 21, 1905-October 24, 1957) and was headquartered in Paris. Mainly engaged in high-end consumer goods such as women's clothing, men's clothing, jewelry, perfume, cosmetics, and children's clothing. Its menswear brand is nowindependent as Dior Menswear.

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The compact retail space is located next to the Dior flagship store on Green Street. It clearly has a matching interior design. Its walls and windows are decorated with stacked and hanging wooden boxes of different sizes. All wooden boxes appear to be randomly placed .

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Different decorative walls and windows, all seemingly random locations, from the above each kind of full bag line, other items or capital letters. A wooden counter embedded in a large touch screen occupies the center position, visualizing merchandise and allowing shoppers to customize their loot selection.

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The Dior pop-up store is part of a series of similar temporary retail stores that opened in major shopping destinations in Europe, Asia and North America to promote this specific segment of the French luxury brand.

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